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Tag Line Development
A tag line – also called a slogan – incorporates your company’s most important benefits into a single phrase or sentence for the consumer. A good tag line works on multiple levels of fact, description, promise and emotion.
Examples
“We can handle the pressure.”
Client: Hydro Fitting Manufacturing, a specialty valve company
Background: HFM builds aerospace valves that handle much more than standard operating pressure.
Benefits: HFM not only relieves customer stress about mechanical requirements, but also supports engineers who need help with design and engineering.
“Always know who you’re talking to.”
Client: Cimarron Technologies, an electronics manufacturer
Background: Cimarron makes caller-ID for mobile and portable radios.
Benefits: By identifying unknown callers, Cimarron technology eliminates concern about sending messages to the wrong person, creating customer confidence in the technology.
“The most powerful tool we have is listening.”
Client: Allcare Design/Build, a professional service firm
Background: Allcare specializes in home remodeling, a potentially stressful experience for clients.
Benefits: By taking the time to listen carefully, Allcare builds an emotional connection with homeowners and reassures them that their needs will be heard, which in turn reduces their stress level.
“The Right Fit”
Client: Pacific Coast Bolt, industrial fasteners distributor
Background: PCB offers clients a variety of inventory options and range of products.
Benefits: In addition to an optimal professional working relationship, PCB offers the flexibility to ensure that clients get the right product for their job.
“Engineered to Flow”
Client: DK Amans Valve Company
Background: DK Amans specializes in valve sales and service for heavy industries such as refineries and water reclamation plants
Benefits: DK Amans builds quality products and follows a seamless manufacturing process.
“When It Comes Down to the Wire”
Client: Artsons Wire Manufacturing
Background: Artsons is one of the few remaining small, family- owned wire companies.
Benefits: Artsons not only knows wire, it knows how to deal with deadlines and works with clients to deliver a quality product on any schedule.